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Los Baños' LB Veggie Move secures trademark approval

Los Baños' LB Veggie Move secures trademark approval

The Intellectual Property Office of the Philippines (IPOPHL) granted trademark approval to the logo of LB Veggie Move on September 5, 2023, marking a significant achievement for Los Baños' local supply chain. This milestone solidifies LB Veggie Move's identity and highlights its decade-long dedication to delivering fresh and safe locally sourced vegetables. The trademark, valid for ten years, symbolizes triumph for the local supply chain. 

LB Veggie Move IPOPHL approved logo.

LB Veggie Move’s logo represents the online platform utilized by The Association of Safe Fruit and Vegetable Growers in Los Baños (ASFVG-LB) to sell their produce. Developed through the Philippine Council for Agriculture, Aquatic and Natural Resources Research and Development of the Department of Science and Technology (DOST-PCAARRD) project, "Development of Inclusive Resilient S&T-Based Vegetable Supply Chain for the New Normal," the platform offers a variety of vegetables sourced directly from local farms in Los Baños, Laguna. More than just a convenience, this platform is a beacon of sustainability, offering vegetables cultivated without pesticides and adhering to Internal Control System (ICS) practices, thus promoting both health benefits and the economic welfare of local farmers.

The initiative aimed to establish a resilient vegetable supply chain for Los Baños through a supply chain management system created by the Council’s Agri-Aqua Business Hub (AABH). This system enables farmers to transport their produce to a central consolidation facility, streamlining collection, storage, and distribution for direct farm-to-consumer and institutional arrangements. LB Veggie Move serves as the marketing arm for this revolutionary endeavor.

The recent trademark approval signifies LB Veggie Move's unwavering dedication to delivering safe and fresh vegetables to everyone’s doorstep. Furthermore, ASFVG-LB has solidified its commitment to fostering partnerships and enhancing direct farmer-buyer relationships. During the 2023 Agrilink at the World Trade Center, the association signed a  Memorandum of Understanding alongside seven farmers' organizations and five major food companies including Kitchen City, Global Food Solutions, Philippine Food Processors and Exporters Organization, Inc. (PHILFOODEX), and Hilas Marketing Corporation, solidifying their partnership for direct product marketing.

Discover and purchase fresh and safe local vegetables by visiting LB Veggie Move today:

The Technology Transfer and Promotion Division (TTPD) of DOST-PCAARRD facilitated the trademark registration process with IPOPHL.