Ulat SIPAG Award

 

 

 

The Ulat SIPAG Award, which is given annually,  seeks to further boost the Council’s branding initiative, which currently focuses on promoting the Strategic Industry [S&T] Program forAgri-Aqua Growth (SIPAG). Unlike the PCARRD Professional Media Award (PPMA), its predecessor, Ulat SIPAG, by nomenclature, makes the award more plain folk and parallel with the other three awards given during the PCAARRD anniversary: the Pantas, Tanglaw, and Ugnay, which are all Tagalog words.

 

Mechanics

 

A.         Recipients

 

Print 

 

The Ulat SIPAG Award (Print Category) shall recognize the effort of media practitioners in popularizing science and technology articles in relation to PCAARRD’s priority concerns, primarily on its Industry Strategic Industry Plans (ISPs). 

 

The materials should focus on a particular technology or commodity in the ISPs and can create awareness and interest on research and development (R&D) projects/services of PCAARRD and its allied agencies in the NAARRDN. The article may be of any length and should have only one byline.  

 

The Ulat SIPAG Award shall be given to a professional media practitioner (PMP).

 

A PMP for the print category is one who assists PCAARRD in its R&D advocacy efforts through print and is employed/hired/paid by a recognized newspaper/magazine firm, either on a part-time or permanent capacity. The PMP shall be a practicing writer whose articles pertain to agriculture, aquatic, and natural resources (AANR) sectors and are published in national, regional, and local dailies; magazines; and professional newsletters.

 

Broadcast

 

The award shall be open to all broadcasters of radio programs in AM radio stations that have continually aired S&T-related information with AANR content, with emphasis on any of the PCAARRD ISPs. The program must have written/produced plugs for radio and must be aired, at least in part, in an interview format. 

The nominee must be a practicing radio broadcaster who has consistently broadcast S&T topics or information relating to the AANR for at least two years, immediately preceding the year of award.

 

B.         Submission of Entries

 

All nominations must be addressed to the Executive Director, PCAARRD, Los Baños, Laguna, on or before the end of February of the awarding year. Entries must be accompanied by the following: 

 

Print

·         Nomination of the page editor/publisher

·         Application/acceptance of the nominee    

·         Three news and feature articles published with by line within the preceding two years

·         Readers’ feedback, if any, as supported by letters or any appropriate documents from the said audience

 

Broadcast 

·         Nomination of the manager or any appropriate officer of the broadcasting company   

·         Background description of the radio program

·         Certification of airing

·         Summary outline of program formats employed in the program  

·         Three sets of taped samples of broadcast program of not less than 30-minute script

·         Feedback letters from listeners/viewers such as letters of inquiry about the information or technology   

     

C.         Selection Process

 

Evaluation will be done initially by two (print and broadcast) PCAARRD Internal  Screening  Committees (PISC) composed of three (3) selected TIKAS members for each of the category; then finally by an External Evaluation Committee (EEC) composed of at least 1 researcher/scientist, 1 educator, and 1 media practitioner for the print and broadcast categories.

 

The PISCs, which will choose the top five entries for each category, will submit its shortlist of finalists to the EEC for its final evaluation and ranking on or before the last working day in April of the awarding year. The decision of the EEC is final and irrevocable.           

 

Both the PISCs and the EEC will evaluate based on the criteria presented in the next section.

  

 

 

D.         Criteria

 

Entries should include three straight news and three feature articles which shall be rated according to the following criteria: 

 

 PRINT

    

Criteria

Points/Percentage

1.  Relevance

 

25%

·         Challenges and concern in the sector

12.5%

 

·         Needs and priorities of beneficiaries    

12.5%

 

2.  Quality

 

25%

·         Accuracy and currency

12.5%

 

·         Consequence and impact

12.5%

 

3.  Depth

 

25%

·         Richness of data and information

12.5%

 

·         Analysis/interpretation of details

12.5%

 

5.  Style

 

25%

·         Ability to arouse interest

12.5%

 

·         Grammar and quality 

12.5%

 

 TOTAL

 

100%

 

Broadcast

 

Criteria

Points/Percentage

1.  Concept

 

30%

·         Interpretation or giving significant information

15%

 

·         Innovativeness/creativity of message delivery   

15%

 

 

 

 

2.  Clarity of Information

 

25%

·         Clear written/oral language

5%

 

·         Coherence and organization

10%

 

·         Factual and objective    

10%

 

 

 

 

3.  Content and Substance

     (Focus on the PCAARRD’s flagship commodity under its

     Industry Strategic Programs or ISPs )

 

30%

·         Background knowledge

5%

 

·         Timeliness of the subject

10%

 

·         Relevance or significance     

15%

 

 

 

 

4.  Potential Impact on listeners            

     (Feedback or reaction from the audience)

 

5%

5.  Broadcast quality

 

10%

·         Voice quality

5%

 

·         Technical quality 

5%

 

 TOTAL

 

100%

 

A minimum score of 85% is herein set for both categories for entitlement to the award. 

 

E.         Prizes (for each category - Print and Broadcast)

 

First place                                  P75,000 and a plaque                                       

Second place                               50,000 and a plaque

Third place                                  25,000 and a plaque   

             Hall of Fame                            P200,000.00 and a trophy

 

 

F. Hall of Fame awardee

 

A Hall of Fame Awardee is one who has won the first place for five times, not necessarily consecutive. Instead of the first prize, he/she shall receive P200,000.00 and a trophy.               

 

 

G. Transitory Provision

 

The first Ulat SIPAG Award shall be given during the 2017 PCAARRD anniversary celebration. Articles and broadcast materials to be submitted as part of the entries shall cover all those that have been published/aired from January to December 2015-2016. 

 

Dowload Forms