Ulat SIPAG Award

 PCAARRD ULAT SIPAG AWARDS
(as of November 2017)

 

 

 

The Ulat SIPAG Awards, which are given annually, seek to further boost the Council’s branding initiative, which currently focuses on promoting the Strategic Industry [S&T] Program for Agri-Aqua Growth (SIPAG). Unlike the PCARRD Professional Media Award (PPMA), its predecessor, Ulat SIPAG, by nomenclature, makes the award more plain folk and parallel with the other three awards given during the PCAARRD anniversary: the Pantas, Tanglaw, and Ugnay, which are all Tagalog words.

 

Mechanics

 

A.        Recipients

 

            Print  

 

            The Ulat SIPAG Awards (Print Category) shall recognize the effort of private professional media practitioners (PPMP) in popularizing science and technology articles in relation to
              PCAARRD’s priority concerns, primarily on its Industry Strategic Industry Programs (ISPs). 

 

            The materials should focus on a particular technology or commodity in the ISPs and can create awareness and interest on research and development (R&D) projects/services of
            PCAARRD and its allied agencies in the NAARRDN. The article may be of any length and should have only one byline.  

           

            A PPMP for the print category is one who assists PCAARRD in its R&D advocacy efforts through print and is employed/hired/paid by a recognized newspaper/magazine firm,
            either on a part-time or permanent capacity. The PPMP shall be a practicing writer whose articles pertain to agriculture, aquatic, and natural resources (AANR) sectors and
are
            published in national, regional, and local dailies; magazines; and professional newsletters.

 

            Broadcast

 

            The award shall be open to all broadcasters of radio programs in AM radio stations (including those that are online with AM portal) that have continually aired S&T-related
            information with AANR content, with emphasis on any of the PCAARRD ISPs.

          

            The program must have written/produced plugs for radio and must be aired, at least in part, in an interview format.

 

            The nominee must be a practicing radio broadcaster from private broadcasting firm, and has consistently broadcast S&T topics or information relating to the AANR for at last two
            years, immediately preceding the year of award.


             

 

 

B.        Submission of Entries

 

            All nominations must be addressed to the Executive Director, PCAARRD, Los Baños, Laguna, on or before the end of February of the awarding year. Entries must be
            accompanied by the following:

           

            Print

 

·      Nomination of the page editor/publisher

·      Application/acceptance of the nominee    

·      Three news and feature articles published with by line within the preceding two years

·      Readers’ feedback, if any, as supported by letters or any appropriate documents from the said audience

 

            Broadcast

 

·      Nomination of the manager or any appropriate officer of the broadcasting company   

·      Background description of the radio program

·      Certification of airing

·      Summary outline of program formats employed in the program  

·      Three sets of taped samples of broadcast program

·      Feedback letters from listeners/viewers such as letters of inquiry about the information or technology   

 

     

C.        Selection Process

 

            Evaluation will be done initially by two (print and broadcast) PCAARRD Internal  Screening  Committees (PISC) composed of three (3) selected TIKAS members for each of the
            category; then finally by an External Screening Committee (ESC) composed of at least 1 researcher/scientist, 1 educator, and 1 media practitioner for the print and broadcast
            categories. 

 

            The PISCs, which will choose the top five entries for each category, will submit its shortlist of finalists to the ESC for its final evaluation and ranking on or before the last working
            day in April of the awarding year. The decision of the ESC, which is final and irrevocable, shall be presented to the DC and the GC for concurrence and conferment.           

 

             

D.        Criteria

            Entries should include three straight news and three feature articles which shall be rated by both the PISC and the ESC according to the following criteria: 

 

PRINT

 

    Criteria

Points/Percentage

1.  Relevance

 

25%

·  Challenges and concern in the sector

12.5%

 

·  Needs and priorities of beneficiaries    

12.5%

 

2.  Quality

 

25%

·  Accuracy and currency

12.5%

 

·  Consequence and impact

12.5%

 

3.  Depth

 

25%

·  Richness of data and information

12.5%

 

·  Analysis/interpretation of details

12.5%

 

4. Number of contributed articles on PCAARRD’s technology promotion 

 

25%

·  6 articles (at least three straight news and three feature articles) and above 

8.33

 

·  12 articles (either straight news or feature articles) and above   

16.66

 

·  18 articles (either straight news or feature articles) and above

25

 

TOTAL

 

100%

           

            Note: Any tie shall be decided in terms of the total media value.

 

BROADCAST

 

 Criteria

Points/Percentage

1.  Concept

 

30%

·  Interpretation or giving significant information

15%

 

·  Innovativeness/creativity of message delivery   

15%

 

 

 

 

2.  Clarity of Information

 

25%

·  Clear written/oral language

5%

 

·  Coherence and organization

10%

 

·  Factual and objective    

10%

 

 

 

 

3.  Content and Substance

     (Focus on the PCAARRD’s flagship commodity under its Industry Strategic Programs or ISPs )

 

30%

·  Background knowledge

5%

 

·  Timeliness of the subject

10%

 

·  Relevance or significance     

15%

 

 

 

 

4.  Potential Impact on listeners            

     (Feedback or reaction from the audience)

 

5%

5.  Broadcast quality

 

10%

·  Voice quality

5%

 

·  Technical quality 

5%

 

TOTAL

 

100%

 

            A minimum score of 85% is herein set for both categories for entitlement to the award. 

 

E.         Prizes (for each category - Print and Broadcast)

 

First place                   PHP 75,000 and a plaque                                          

Second place              PHP 50,000 and a plaque

Third place                  PHP 25,000 and a plaque      

 

 

F.         Hall of Fame Awardee

 

             A Hall of Fame Awardee is one who has won the first place for five times, not necessarily consecutive.  Instead of the first prize, the awardee shall receive PHP 200,000 and a trophy. 

 

 

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